Loyalty & relationship marketing
- Increase revenue
- Build a regular guest base
- Entice guests for repeat visits
- Seamlessly integrated with our POS Solutions
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Loyalty by MICROS Simphony POS
Oracle MICROS Simphony is the most premium cloud hospitality management solution. It provides you with the best point-of-sale (POS) and back-office functionalities to support your Restaurant or F&B operation.
Loyal guests and repeat business are of vital importance to any restaurant. So, why not increase your revenue with the Oracle MICROS Gift & Loyalty program? This program can be managed from one single easy-to-use central platform within the Oracle MICROS Simphony POS.
Discover SimphonyBuild loyalty with flexible promotions
- Create your own special offers
- By adding target audience segmentation, marketing managers can use Gift & Loyalty for targeted marketing and promotions
- New guests gain points from their 1st visit, without the need to register upfront
- Self-service tools for guests to review their activity
- Base rewards on visit frequency, amount spent or purchased items
- Reward guests in different ways, like with coupons, gifts, discounts or voucher
Operational use
- Issue new loyalty cards, check the current balance or top up the balance
- All easily managed from the POS System or kiosk
- Extensive reporting
- You can also use the Gift & Loyalty system internally, like managing employee meals or employee benefits
- Cloud based, multi-lingual and available for multi-property use
Selling gift vouchers
- Sell gift vouchers to welcome more guests and generate additional revenue
- Promote your business to attract new guests and encourage repeat visits
- A gift voucher is a wonderful present. With a beautiful, appropriate presentation, it supports your branding
Loyalty by Breeze
Loyalty by Breeze is a feature-rich loyalty module that allows you to encourage, optimize and benefit from repeat business and get loyal guests. Breeze’s embedded loyalty functions support a sound business.
Rewards accumulation
- You can set flexible objectives in the reward program such as frequency or value of the transactions
- Accumulated value can be transformed in products
- Guests can settle their order fully or partly with the accumulated points
Automatic and targeted campaigns & vouchers
- Campaign can be targeted on specific interests
- Rewards loyal guests with personalized incentives
- Manage guests’ relations for multiple locations
- Vouchers can be issued for different target audiences
Measure results and get to know your guest
- Offer specific products to your guests by knowing their preferences
- The report interface offers data on your loyalty program, KPIs and individual guests
- Know the preference of the guest for particular products & categories (including feedback form)
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